Summary: An industry once dominated by four giant companies-Sony BMG, Warner Music, Universal, and EMI-has undergone a radical transformation. This program examines the explosion of legal music downloading and viral marketing, which have enabled enterprising bands and singers to distribute their own work rather than signing with major labels. Focusing on the success of Nizlopi, Arctic Monkeys, Internet...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
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Ihli, Noelle
Summary: "Learn simple ways to dramatically improve your Etsy shop ranking, your five-star reviews, your conversion rate, your shop views and traffic. And most importantly, learn how to stop getting buried by your competitors--and start making sales and real income. You won't find any "secrets" or snake-oil in this book. Just replicable strategies that we KNOW work because we used them ourselves to turn...
Format: text
Publisher / Publication Date: Craft Ranker 2021
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 745.5068 IHLDillehay, James
Summary: "...A one-of-a-kind blueprint for finding success and generating profitable returns in the highly lucrative world of e-commerce."--Back cover.
Format: text
Publisher / Publication Date: Warm Snow Publishers 2020
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Place a hold to request this item.Shoup, Kate
Summary: Etsy is the premiere online marketplace for distinctive handmade and vintage crafts and goods. Starting an Etsy Business For Dummies, Fourth Edition provides you with the information and tools you need to start selling successfully on Etsy. This comprehensive resource and guide will show you how easy it is to set up shop and start generating income. There are millions of people out there...
Format: text
Publisher / Publication Date: John Wiley & Sons 2023
Sorry, no copies available
Place a hold to request this item.Summary: Mike Tan wants his company, TeamPages, to become the Facebook of amateur sports teams. Will he strike it rich or strike out? This program looks at the opportunities and pitfalls of starting social networking sites. Leila Boujnane, CEO of the image search software company Idee Inc., and Evan Carmichael, founder of Canada's favorite Web site for entrepreneurs, evaluate the TeamPages startup. The...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
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Summary: Without adopting new technological developments, a company's profits will lag; with them, they can soar. This program uses two case studies-Ford and Australia Post-as they introduce very different types of technology in their respective organizations. Can these companies hope to maintain sales, market share, and profit if they are not in a position to exploit the latest technological advancements?
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
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Summary: Meet Kyle MacDonald, an unemployed young Canadian with a crazy-wonderful dream: to trade his way up from one red paperclip to a house in just one year using only his blog as his bartering tool. This program-an intriguing example of online entrepreneurship, a case study of an ingenious marketing stunt, and a testament to the transformative power of doing well by doing good-sums up a genuinely...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2008
View online at AVOD
Qualman, Erik
Summary: "A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future. Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than...
Format: text
Publisher / Publication Date: Wiley 2009
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 330.9 QUASummary: It took two years of negotiation for the BBC's Fiona Bruce to get some face time with Microsoft cofounder Bill Gates. In this rare interview, Bruce gains insights into both the man and the icon-genius, business magnate, philanthropist, and one of the wealthiest people on the planet. In addition, Bruce probes what may be the key question facing Microsoft in the post-Gates era: with its hands...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
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Summary: Just as in the bricks-and-mortar world, a marketing plan is a must in cyberspace. In this program, leaders in the field of online marketing cut through the confusion to lay out the principles of driving traffic, branding, and targeting on the Internet. Executives from companies including 24/7 Media, Renegade Marketing Group, Beyond Interactive, and Media Metrix offer keen insights into a wide...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
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Summary: Seven years and
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2008
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Summary: The Internet and low-cost digital production methods have given marketers powerful new tools. This program explores the results: a new wave of advertising that relies increasingly on consumer-generated content and rejects the ad forms of conventional television. Featuring interviews with Matt Creamer of Advertising Age, Joseph Jaffee of the marketing company Crayon, Kevin Roberts of Saatchi &...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2008
View online at AVOD
Summary: Matt McNeil's online startup, Sign-Up.to, offers small and midsize businesses Web-based software to create, launch, and track permission-based e-mail and text message campaigns-and the results so far have been fabulous. But the 23-year-old entrepreneur and his hard-charging team must build on their initial success very, very quickly if they are to outpace their competition. This program tracks...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
View online at AVOD
Summary: Where is the best place to spend an advertising budget? Though newspaper circulation is falling, most adults still read the paper, while the popularity of print magazines is increasing, and readership of online media has exploded. This program explains different types of print and digital media formats and the benefits of advertising in each. The relative cost of placing classified and display...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2011
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Weber, Steve (Stephen W.)
Contents: Introduction -- Seller profile: Inedible Jewelry -- Register and shop at Etsy -- Seller profile: Wooly Baby -- Open for business! -- Seller profile: Indulge Your Shelf -- Create and edit your listings -- Seller profile: Angie's Suds 'N Such -- Photograph your items like a pro -- Organize and manage your shop -- Seller profile: Purple and Lime -- Ship your treasures -- Seller profile: Zou Zou's...
Format: text
Publisher / Publication Date: Stephen W. Weber 2012
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 745 WeberSummary: High tech is big money-as Facebook, Apple, and other digital superbrands have demonstrated so well. What factors enable technology companies to rule today's global economy? Is it all about marketing, or are other forces at work when the latest smart phone stirs consumers into a frenzy? This program goes inside the technology industry for answers. Viewers will learn about Sony's Blu-ray...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2011
View online at AVOD
Erisman, Porter.
Summary: "In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history - bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base more than twice the size of Amazon's, and handling the bulk of e-commerce transactions in China. How...
Format: text
Publisher / Publication Date: Palgrave Macmillan Trade 2015
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658 ERISummary: Going behind the scenes at the world's leading software company, this consumer technology case study takes a front-row seat at the conception, development, and product launch of the Xbox 360. Interviews with executives, designers, programmers, and game testers at the center of Microsoft's initiative highlight a creative and intensely competitive culture prevalent not only at the Redmond-based...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
View online at AVOD
Summary: At Dell Computers, four hours is all it takes to build, test, and ship a custom PC. In this program, NewsHour correspondent Tom Bearden investigates Dell Computers' direct sales model and its impact on retailers and manufacturers. Visionary Michael Dell and top industry executives from Compaq, Gateway, and Circuit City stress the vital importance of improving supply chain management, providing...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Weltman, Barbara.
Summary: Provides an overview on the basics of creating an eBay business, covering the fundamentals of record keeping, the online auction process, accounting, taxes, insurance, and legal issues.
Format: text
Publisher / Publication Date: Alpha Books 2008
Sorry, no copies available
Place a hold to request this item.Summary: This program features profiles of three women who have forged successful careers in e-commerce: Kerry Sizer, a programmer who has helped shape her company's online business model; Sheila Zoghaib, a webmaster who administers multimedia learning websites; and Barbara-Judith Caron, a web consultant tasked with staying on top of current trends and tastes in website design. Additional information...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2008
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Summary: Children still dream of becoming firefighters or astronauts-and many parents still nudge their offspring toward professions like doctor or lawyer. However, an increasing number of young people view freewheeling entrepreneurship as a valid career choice-and enjoy solid parental endorsement along the way. This program reports on successful ventures undertaken by kids as young as 10 using the same...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
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Culwell, Lori.
Format: text
Publisher / Publication Date: Prentice Hall Press 2009
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.8 CULWalker, Jeff
Summary: This book will build your business -----fast. Whether you've already go a business or you're itching to start one, this is a recipe for getting more traction. Think about it - what if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? What it you could create such powerful positioning in your market...
Format: text
Publisher / Publication Date: Morgan James Publishing 2014